The painting you are looking at, in short, is a compression of influential logos from global corporations with some of the most loyal brand followers. Brands, act as contemporary power objects or sigils, empowering, enslaving, creating believers, and essentially establishing tribes with collective shared values.
The logo or brand, like any sigil, is a symbolic summing up of the world of desire which the corporation intends to represent. Corporate sigils are super-breeders. They attack unbranded imaginative space. They breed across clothing, turning people into advertising boards.
Furthermore, the cut-up technique, traced back to the Dadaists, began as a literary technique in which a written text is cut up and rearranged to create a new text. Seen as both a form of divinization and a tool to reveal our unconscious, it was hypothesized that such a technique could be used to discover the true meaning of a given text. My question is could the cut-up technique also be applied to physical objects, or semiotics like brand logos.
So, considering logos, corporate sigils, which are already loaded with a corporate brand’s intent, can these powerful forms of visual language that pervade our culture be subverted through the compression and shattering of the many, creating a kind of prism or hyper-awareness of their influence on our unconscious?