Bjarke Ingels Group (BIG) is an architecture, urbanism, and landscape design firm founded by Danish architect Bjarke Ingels in 2005. Known for its innovative and often playful approach, BIG integrates architecture, engineering, product design, and urban planning to create sustainable and culturally relevant spaces. The firm is committed to "hedonistic sustainability," which views sustainable design as a means to enhance human experience and pleasure, rather than a sacrifice.