After the unexpected success of a new brand, Quorum, Eric and Bobby Newman decided to build a factory in Esteli, Nicaragua, J.C. Newman P.E.N.S.A. Since it opened in 2011, PENSA has become the second largest factory by volume in Esteli creating highly-acclaimed brands such as Brick House, Perla del Mar, Yagua, and El Baton.he next panel and display case highlights some of the challenges J.C. Newman Cigar Company has faced in its 129 year history. When you are ready, hit next.