The Looff's Hippodrome, also known as the Santa Monica Amusement Pier Carousel Building, is a rare and well-preserved example of an early shelter structure built specifically for housing carousels in amusement parks. It stands as one of only two such structures remaining on the West Coast.
Step inside this magnificent California-Byzantine-Moorish-style, designed and constructed in 1916 by Charles I. Looff, a renowned carousel builder and pioneer of the amusement industry. The Looff family constructed the "Looff Pleasure Pier" above the waters adjacent to the existing 1000-foot Santa Monica Municipal Pier.
During its heyday before World War II, visitors would ride the electric trolley from Venice or downtown LA to enjoy the rides and attractions. The Hippodrome itself is an architectural gem that has housed various vintage merry-go-rounds, carousels, and Wurlitzer organs throughout its history. The carousel is particularly enchanting, adorned with colorful horses and intricate details.
The Hippodrome has been the backdrop for scandalous tales and legendary parties. Legend has it that the apartments upstairs were the epicenter of decadent parties spanning several decades, starting with the infamous W.C. Fields.
Even the Academy Award-winning movie "The Sting" had its origins here, with some scenes filmed inside the Hippodrome, showcasing Paul Newman playing cards.
The Hippodrome shares a connection with one of Hollywood's most iconic stars of all time: Marilyn Monroe. In the 1960s, shortly before her passing, Marilyn would visit the building to watch the carousel horses go round. It was her sanctuary, and there are photographs from the same period of her enjoying Santa Monica Beach. To avoid recognition, Marilyn would disguise herself with a silk scarf, sunglasses, and a coat.
While some believe her ghost still lingers within the building, the veracity of such claims remains uncertain.
Another frequent visitor who often stayed in the Hippodrome was the renowned Joan Baez. She would visit her close friend, a women's activist, and captivating tales of the vibrant parties held in that particular apartment still echo through time.
This place is not merely an amusement park but a site brimming with history, scandal, and legend.