Jet and Ebony magazines: Turned young readers into adult leaders.
During the late 1980s, Johnson Publishing (publisher of Ebony and Jet magazines) was one of the most respected and successful minority owned media corporations in America.
It's flagship publication, Ebony magazine, printed two and a half million copies a month. Jet magazine, even though it was a smaller magazine, it had a bigger distribution than Ebony. Nearly 3,000,000 copies of Jet magazine were being read in businesses and homes across America.
That massive distribution network meant that the Black community had a means by which it could “provide a crucial positive counter/narrative to mainstream media which frequently ignored or misrepresented Black life.”
The leaders and owners of Johnson Publishing knew that by reporting on stories which advanced the social and legislative goals of the black community and by telling the stories of successulblack role models, it could inspire future generations of black leaders in America.
One of the early readers of Ebony and Jet magazine was future Supreme Court Justice Ketanji Brown Jackson. She has recently stated that when she was a child her parents had subscriptions to these magazines.
She has stated that these magazines, actually, had an impact on her career choices. As a child, after seeing Federal District Judge Constance Baker Motley on the cover of Johnson Publishing's popular magazines, she thought to herself “… I could be a judge.”
Interestingly, while Jet and Ebony magazines no longer exist in a printed format, Supreme Court Justice Ketanji Brown Jackson's image can now be seen on the cover of many mainstream national publications. One can only imagine how many young people are now reading about her successful journey and are now thinking to themselves, as she did decades ago, "I could be a judge.”