For 70 years, LATICRETE has led the tile and stone industry with innovations like the first latex thin-bed adhesive and load-bearing waterproofing membranes. This family-owned, global manufacturer continues to set standards with products that combine performance, reliability, and ease of use.
At this year’s booth, visitors can explore integrated shower systems, waterproofing, advanced adhesives, and a coordinated range of grouts, sealants, and profiles. Many displays feature the LATICRETE® 1 System, designed to streamline workflows while delivering professional results. HYDRO BAN® 1 offers single-coat, trowel-applied waterproofing ready for tiling in as little as two hours. MULTIMAX™ 1 is a pre-mixed adhesive mortar that combines high-strength performance with simple, mess-free application. SPECTRALOCK® 1 provides epoxy-grade grout in 40 colors plus a translucent option, suitable for wet areas and up to 10 times stronger than traditional grouts. Visitors are invited to see firsthand why LATICRETE is For the Builders of a Better World™.
The showers on display feature the HYDRO BAN® Shower System, a complete solution that removes guesswork from waterproofing and custom shower construction. Ideal for new builds or remodels, the system is built on the proven performance of HYDRO BAN waterproofing. The Modular Pre-Sloped Shower Pan comes in four pieces for easy transport, storage, and dry fitting, pre-waterproofed and tile-ready for fast, reliable installations. Complementary Peel-and-Stick Sheet Membrane Accessories seal seams, penetrations, and transitions, providing a dependable waterproof and vapor barrier. The all-new HYDRO BAN Drains include a bonding flange drain for simplified installation and tight waterproofing, with tile-in and point drain grate options. The 4x4" grates come in six designs and nine finishes, making it easy to coordinate with fixtures and LATICRETE® profiles for a seamless look.
LATICRETE also supports projects with a full suite of digital tools. The online Architectural Guidebook allows architects, builders, and installers to access, download, and edit specifications, details, submittals, and installation instructions by application type or TCNA method. Specifications are also available through Deltek Specpoint MasterSpec, RIB SpecLink, and Sweets. For sustainable projects, the LEED Project Certification Assistant simplifies LEED, WELL, Living Building Challenge, and other green building documentation, bundling all necessary materials into a downloadable submittal package in just a few clicks.