The name Kellogg probably makes most Michiganders think of breakfast cereal; they’ve been in the business since the year 1900 and the Kellogg’s company started by W. K. Kellogg still makes Corn Flakes, Rice Krispies, and Froot Loops today. This photograph of a mug in the shape of a smiling tiger's face is from the Smithsonian's National Museum of American History. Tony the Tiger was a 1961 giveaway for Kellogg's shoppers.
Some of us may also know a little bit about the Battle Creek Sanitarium, started as a health facility by W.K’s brother, Dr. J. H. Kellogg. There's a photograph here of men in white shorts doing stretching exercises outdoors. This 1890 photograph of the Sanitarium is from U of M's Bentley Historical Library. Both of the brothers were interested in health, and it's hard to describe either one in just a few sentences.
The W. K. Kellogg Foundation (started by the brother whose cereals are still on the market today) began in 1930. The Kellogg Foundation's specific mission was to donate money solely to improving the health of children. Their mission evolved over time to focus on people’s health more generally.
